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Why testimonials are so important, and how to ask for them
I consider testimonials to be among the absolute minimum content needs for a service-based business’s marketing website. Here is why, with tips on how to ask for and manage them yourself.
I buy, therefore I am
Years ago I read “Not Buying It: My Year Without Shopping” by Judith Levine, just for fun. Then, years later, I read it again (for even more fun!). It was an experiment I wanted to toy with sometime, if not fully take on.
Rock balancing and the art of presentation
Years ago I became interested in stacking rocks, like you see in motivational posters that say “BALANCE”. An idea came to me: what if I took found "normal" rock stacks and, using the same rocks, tried to create balances that are more dramatic?
I will be a hummingbird
A hummingbird helps fight a raging fire, a drop of water at a time. Remembering the moral of this story inspired me. Here’s what I did.
Moana, Lisa Simpson, and Me
A profound personal resource reinforced by animated badasses.
You are what you do
Professionally at least, here is what I’ve been (doing) lately.
Why everyone who takes appointments should have an online scheduler
Do you take appointments for your business? You need an online scheduler. Period. Here’s why.
Domain-based email for Gmail-addicts
Did you know that you can keep the Gmail interface AND manage your personal and business email in one window?
Conspiracy Santa: the Anti-Grinch
Group gift-giving made way more fun, collaborative, on-target, and mindfully less voluminous. Perfect for teams or families, at holidays or anytime a group gift-exchange is in order.
The Hourly Billing Renaissance
Maybe hourly billing isn’t the bugaboo I’ve been led to believe. In fact, maybe it’s EXACTLY what I need to have my dream professional life, and maybe it’s actually better for my clients, too.